About Harilaos

I’m a multidisciplinary creative with deep expertise in brand development and growth. With experience in both agency and in-house leadership, I’ve spent over a decade shaping brands through bold, engaging storytelling. I thrive at the intersection of strategy and execution, ensuring every creative touchpoint is intentional, cohesive, and impactful.

Most recently, I led the in-house creative team at Dollar Shave Club, driving brand and product campaigns, evolving packaging, and building scalable design systems for acquisition and retention. Before that, I spent years in the agency world, working across CPG, sports, and education—developing work that not only looks great but drives real results.

I believe the best creative is both strategic and effective. Whether leading teams, building systems, or crafting the work myself, I take a no-B.S., solutions-driven approach to building brands that stand out and scale.

Notable clients include: