As the creative lead at Dollar Shave Club, I manage a multidisciplinary team, driving the brand’s visual and strategic direction across all channels. Over the past 18 months, we’ve launched a new ESP, built a scalable design system for acquisition and retention, refreshed packaging for both retail and DTC, and developed brand, product, and seasonal campaigns that delivered on key business goals.

Much of my work here is confidential—feel free to reach out for examples.