Red Sox Nation’s Florida home.

Each February, thousands of people in Massachusetts pack their bags, scrape the ice off their windshields, and fly south to Fort Myers. This is not the migration of the common snowbird but an annual ritual taken by the most die-hard Boston Red Sox fans.

Where are they going? JetBlue Park.

Known lovingly to fans as “Fenway South,” the new spring complex is an experience for players and fans alike, including everything from wayfinding signage and decorative graphics to spotlight sponsor moments and location-specific easter-eggs complete with a concourse history walk and a functional sundial made from the tail of a jetBlue plane.